In the spirit of Fourth of July week, this week’s roundup features stories about patriotism, political happenings, and all the holiday festivities.
Videos are a great way to market your company, build a following and gain brand recognition. There is a very large audience for videos on the internet with 85% of the US internet users watching videos, but they not only watch the videos; 62% of people say they consume videos more thoroughly than text alone.
We’re bringing back BMF’s Weekly Roundup where we deliver all of this week’s news clips that you may have missed! You’ve got a busy life, so sit back, relax, and get this week’s run down so you have something to talk about at dinner this weekend:
Media monitoring is tracking and listening to what is being said about you, your company, your competitors, your industry and who is saying it. Monitoring what is being said in the media is a very important part of any company’s marketing strategy, because knowing what is being said aids in examining every aspect of your business and your industry and being able to proactively react to what is being said about you.
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