LG coins the slogan “So Real, It’s Scary” for this commercial, which coincides nicely with Halloween. This campaign is both hilarious and horrible (in the best way). LG installed a grid of LCD monitors in the floor of an elevator, creating an illusion that riders were about to plummet to their deaths.
The likes of Harvey Weinstein, Terry Richardson, Leon Wieseltier, James Toback, Chris Savino, local golden boy, John Besh, and countless others have been accused of assault and harassment against primarily female co-workers and employees. It’s gone viral as “The Weinstein Effect.”
Let’s talk about social media marketing! Social media marketing combines some of BMF’s favorite things: targeted strategy, concise copy, great visuals, and call to action. An Instagram Story consists of 10-second videos and photos that disappear in 24 hours with filters, stickers, and a variety of pen tools. It’s hard to identify precisely how much value an Instagram Story has, but looking at the numbers, there’s no doubt that the reach is unequitable and unmatched.
We’re starting a new series of posts that briefly outline the most important tools for effectively communicating about a corporate or institutional crisis. Over the next few weeks we’ll take a look at processes, protocols, lines of authority, documentation, internal stakeholder communication and more.
For now though, let’s take a brief look at what a media holding statement is (and isn’t!) and why it can be among the most effective weapons in your crisis response arsenal.
I am a graduating senior at Dillard University majoring in Business Administration with a concentration in Marketing.
New Orleans, LA
If you could only eat one meal for the rest of your life, what would it be?
PIZZA. I LOVE pizza!!
What are your career aspirations?
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