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Our Guide To Social Media Apologies

Beuerman Miller Fitzgerald_Social Media Apologies 2018

Everybody makes mistakes, and everybody has those days. However, with the rise of social media and the influence it can have on a brand or company’s reputation, anything that is potentially negative can become devastating with every tweet, comment, like or share. Taking the opportunity to repair and address the situation promptly is the only road to take when trying to rebuild trust. Nevertheless, all apologies issued aren’t always ideal apologies.  
Here are our top 3 rules on social media apologies:

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How to Market Your Brand this Mardi Gras

Marketing New Orleans Mardi Gras Beuerman Miller Fitzgerald

Mardi Gras season is upon us, and while many individuals are looking forward to the festivities and parties that come with this holiday, many companies and brands will look to capitalize on this opportunity from a marketing standpoint.

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2018 SEO Resolutions

SEO Resolutions_ 2018_Beuerman Miller Fitzgerald

We are just about wrapping up the first month of 2018 and we’ve seen people and businesses all over the world are celebrating and embracing the fresh and innovative opportunities that come with the territory of walking into a new year, and BMF is no exception. We are starting with 5 Search Engine Optimization resolutions for the new year!

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A How to Guide for Businesses to Utilize LinkedIn as a Marketing Tool

LinkedIn is an extremely effective means of networking for business professionals. Job seekers can locate jobs that best fit their interests, background, and skills. On the flip side, employers can post a job and find the best candidates for the role. What many businesses have caught on to is the ability to use LinkedIn as a free marketing tool. LinkedIn can be used to promote brand awareness by leveraging vital connections and effectively presenting the business in a polished and professional manner.

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Music Industry Marketing: The Most Effective Marketing and PR Campaign of 2017

2Chainz, Pink Traphouse, Marketing, Public Relations, music industry,

The music industry has changed and evolved in this modern technology era. Most people stream music and don’t even purchase digital copies let alone physical cd’s anymore. Artists have to conjure up creative and innovative ways to promote their music. The year 2017 had its share of great music from artists such as Kendrick Lamar, Drake, Taylor Swift, Jay-Z, and New Orleans’ native Dee-1’s major label debut, all who had great marketing campaigns for their albums. The most innovative however, was Atlanta based rapper, 2Chainz.

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