How to Use the New Snapchat Updates to Promote Your Business

Beuerman Miller Fitzgerald How to Use Snapchat to Promote Your Business

Snapchat is a great tool for any business, and they’ve really amped up the platform in the last few months. Companies can promote events and engage with consumers in completely new ways. As of late, it seems like every week Snapchat comes out with a new update to enhance the app experience every week, and it can be hard to keep up. Whether you’re a seasoned pro, keeping up, or need some help and are unsure of how to use Snapchat as a tool for your business, we’ve got your guide.

1. Snap Map

The new Snap Map feature allows users to zoom in on neighborhoods, streets and buildings to show where the most snaps and Stories are coming from. The map is set up like a heat map with red indicating where the most snaps are coming from and blue to show a lack of activity. Arguably the most talked about feature of this update is that if your friends allow their locations to be shared, their avatars will appear on the map as well. New Orleans is lit up all over the map with stories for events like Essence Festival, places like the French Quarter, and even each neighborhood has its own Story.

The best way to utilize this feature on Snapchat is for event promotion and brand awareness. If enough people are snapping from your event, it’ll get your content to new people who may not have seen it otherwise.


2. In-app Geofilters

Some background: Snapchat is known for their Geofilter feature that allows users to customize a picture with a filter that lets others know where they are or what they’re doing. By swiping through filters on your photo you can see Geofilters nearby that are specific to your city, neighborhood, or local businesses nearby. People also use Geofilters to celebrate birthdays, a wedding, a party, or any holiday. For a price, users can create their own Geofilters and choose a geofenced area to apply it and an amount of time they’d like the filters to be available.

The newest update to this feature allows users to easily create a Geofilter in the app itself. This makes things a lot easier on the user, especially those who lack the time it takes to create a really intricate Geofilter from scratch. Snapchat provides templates of filters for the user to customize for their event. This feature can be utilized by businesses who want Snapchatters to see and share their store, event, or other location. Geofilters are great for showcasing your brand when a user is within the geofencing of the filter. The intent is to drive awareness, engagement, and brand recognition through the Geofilters.


3. Custom Stories

On May 23 Snapchat revealed their “custom Stories” feature. This was the first step towards the Snap Map heat map in which all the snaps from one event are in one area for everyone to view. Custom stories are perfect for Geofencing the Story to a location, so we recommend businesses using it for events or for promoting a storefront. To create a custom Story, just tap the “Create Story” icon in the top right corner of the Stories page. Encourage guests or customers to contribute to the story by uploading their own photos and checking back to see what their fellow patrons posted. If you’re offering anything special or unique, the Story is a great way to increase engagement. Custom Stories disappear if no one contributes to them in 24 hours.


4. Limitless Snaps

Snapchat introduced limitless snaps to combat the frustration of not being able to fully enjoy a Snap – even after replaying it. Although the snap is limitless, after the recipient finishes viewing the Snap and taps to close it, it will delete as usual. In the same update Snapchat also added a new Loop tool for videos so you can decide if your snap plays once or loops until your friend is ready to tap to the next Snap. The limitless snap can be an asset if you’ve got a snap with a lot of text or if you’re promoting a lunch special or happy hour. If the snap is available for as long as it takes the viewer to read it, they’re more likely to take the time to see what you’re posting.

For information about how BMF can help create an effective social media strategy for you, contact us at (504) 524-3342.