Managing your online reputation means regulating the discussion about yourself online. This is so important in today’s online world because with the use of social media and the internet as such a mainstream thing today, your online reputation is becoming the first impression people generate. When you meet someone new or are interested in trying a new product or service, the first thing that you do is go online. This is why online reputation management is such a large concern of digital marketing. With 42% of companies monitoring their online reputation daily, and 21% monitoring it hourly, most companies recognize that changes to your online reputation can cause an effect rapidly.
Here are some important tips for managing your online reputation:
1: Monitor the information online
You want to be aware of and keep tabs on the information about yourself or your company online, and there are many helpful tools to do this on the internet.
-Use social mention: a search engine that searches social media outlets
2: Be active on social media
It is important to have and use social media accounts, so that when people search you or your company on social media, the first results will be your own official media pages. You should create accounts on multiple platforms like Facebook, Twitter, and Instagram, and then you can utilize these accounts to showcase all of the things your company is doing in the community, promote your business, and connect with your audience. It does not help to have these accounts if they are not updated regularly, so create a strategy to maximize your efforts and a crisis plan to be prepared should anything unexpected occur.
If you make a mistake or do something wrong, do not ignore it, acknowledge your mistake and apologize. When people search you or your company, it’s better for the result to be your apology for a misdoing not the misdoing itself. Stay genuine and be upfront and as transparent as possible. When issuing an apology, it is important to remember to be prepared and to not overdue your apology.
4: Be open to feedback
Pay attention to the reviews and feedback that you receive. Positive feedback is great because it allows you to continue doing the good work you are being recognized for and improves morale. On the other hand, if you receive negative feedback thoughtfully respond to it and genuinely work to resolve their issue, do not delete their comment because this could cause them to be further agitated.
5: Be heard
Sharing your own story or opinion of things is a great way to manage your online reputation and position yourself as a thought leader in your industry. You want the conversation about you to be positive, so having a biography published that shares your story is a great way to make the most current conversation about yourself be the one that you want it to be. Another effective way to be heard is to create a blog so that your website and your opinions are the first thing that people will see when they search you. This allows your audience to understand your voice and is a small look into your company culture, so always be consistent and on brand.
While there are many ways to manage your online reputation, these tips are some of the best ways to maintain the reputation you want. For more information about how to manage your online reputation or create an effective social media strategy, call BMF at 504-524-3342.