Videos are a great way to market your company, build a following and gain brand recognition. There is a very large audience for videos on the internet with 85% of the US internet users watching videos, but they not only watch the videos; 62% of people say they consume videos more thoroughly than text alone.
We’re bringing back BMF’s Weekly Roundup where we deliver all of this week’s news clips that you may have missed! You’ve got a busy life, so sit back, relax, and get this week’s run down so you have something to talk about at dinner this weekend:
Media monitoring is tracking and listening to what is being said about you, your company, your competitors, your industry and who is saying it. Monitoring what is being said in the media is a very important part of any company’s marketing strategy, because knowing what is being said aids in examining every aspect of your business and your industry and being able to proactively react to what is being said about you.
Creating content for your blog, website, or social media can be difficult, especially creating highly-quality content that is useful, engaging and direct to your audience.
1-Writing for Your Audience as a Thought Leader
Let's talk about social media marketing! Social media marketing combines some of BMF’s favorite things: targeted strategy, concise copy, great visuals, and call to action. Instagram Stories consist of 10-second videos and photos with filters, stickers, gifs, and a variety of pen tools that disappear in 24 hours. This social media feature allows users to promote their brand and company in a more personal way all while allowing followers to have a more exclusive experience.
ROI from Using Instagram Stories