Media Training

Media Training

Expertise in World-Class Media Management

Where do we start? Having trained more than 500 corporate executives, public information officers, government agency personnel, educators, doctors and scientists, politicians and more, we’re media savvy and more than up to the task of helping prepare spokespeople to meet the press and promote their points of view - in short, maximize every media encounter - in the most impactful ways possible.

Along the way we have trained clients like Chevron, ExxonMobil, AAA, the US Forest Service, Raytheon, Phillips66 and Entergy for media opportunities and challenging on and off-camera interviews with the BBC, CNN, 60 Minutes, the New York Times, Newsweek, the Washington Post, the Today Show  and Good Morning America among many, many others.

We do not believe in tearing people down to build them back up or “gotcha” media training.  Our training is an energetic and engaging mix of interactive learning, multimedia presentations and real-world examples that drive home our core messages, build client confidence and allow them to be effective and articulate messengers for their company or cause.

Our Proven Approach

"BMF stresses throughout our media training that all interviews should be treated as ‘opportunities,’ rather than just ‘obstacles.’”
"BMF stresses throughout our media training that all interviews should be treated as ‘opportunities,’ rather than just ‘obstacles.’”

Our Engaging, Effective Approach

BMF’s training is an energetic and engaging mix of interactive lectures, multimedia presentations, real world visual demonstrations of winning techniques, message development and on-camera mock interviews derived from expert risk assessment and issues/situations relevant to each client.

Our sessions begin by setting agreed upon goals and objectives and by engaging each trainee with discussions regarding his/her role within the company, previous media experiences, and concerns or fears surrounding interacting with the media. Sessions are available in both half and full day formats and may involve up to six participants at any one time.

How can we help your brand next?